In recognizing that we accomplish or enact the reality of our everyday world, we have a
powerful way of thinking about culture. It means that we must attempt to understand culture as
an ongoing, proactive process of reality construction. This brings the whole phenomenon of
culture alive. When understood in this way, culture can no longer just be viewed as a simple
variable that societies or organizations possess or something that a leader brings to his or her
organization. Rather, it must be understood as an active, living phenomenon through which
people jointly create and recreate the worlds in which they live.