also mentioned the change in the perspective of the consumers.
Consumers were worried about the impact of environmental damage on their health and safety.
Their anxiety compelled the marketers to incorporate environment issue in their decision making.
Further two important attitudes, i.e. confidence in food and health consciousness have emerged as main attractions for the
consumers towards organic food. This consciousness towards health is growing gradually with the increase of age.
Even Germany is not far behind with regard to the attitude towards organic food