MyCEB was established by the Ministry of Tourism Malaysia to further strengthen Malaysia's business tourism brand and position for the international meetings, incentives, conventions and exhibitions (MICE) market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. - See more at: http://www.myceb.com.my/corporate-overview#sthash.CrAVa9WJ.dpuf