Theorizing Mountain Adventure Tourism
What people choose to do in their leisure time has much to do
with how they see themselves as individuals and as members of groups
(Goffman 1959; Jenkins 1996; Kelly 1983). Bauman encapsulates the
relationship between “what we do and who we are”. He uses analogies
such as “pilgrim” and “tourist” to theorize the cultural changes that
have occurred concerning the central issue of identity. He suggests
that the pilgrim (a conceptualization pre-dating the tourist) had a clear
sense of place. Pilgrims, he argues, had a sense of direction but were
always striving for the future, never living in the present. By contrast,
the contemporary social world is characterized by a complexity, fragmentation,
and ambivalence that makes it impossible to conceive a
future with any sense of certainty and conviction (1996:18–26). As
such, tourists live for the present: a conceptualization that explains the
desire(s) for instant gratification, thrill and the “buzz” of the moment,
the “narrow” component of Ruben’s (1999) model. Mountain activities,
particularly those involving positions of exposure, clearly offer
such potential.
Theorizing Mountain Adventure TourismWhat people choose to do in their leisure time has much to dowith how they see themselves as individuals and as members of groups(Goffman 1959; Jenkins 1996; Kelly 1983). Bauman encapsulates therelationship between “what we do and who we are”. He uses analogiessuch as “pilgrim” and “tourist” to theorize the cultural changes thathave occurred concerning the central issue of identity. He suggeststhat the pilgrim (a conceptualization pre-dating the tourist) had a clearsense of place. Pilgrims, he argues, had a sense of direction but werealways striving for the future, never living in the present. By contrast,the contemporary social world is characterized by a complexity, fragmentation,and ambivalence that makes it impossible to conceive afuture with any sense of certainty and conviction (1996:18–26). Assuch, tourists live for the present: a conceptualization that explains thedesire(s) for instant gratification, thrill and the “buzz” of the moment,the “narrow” component of Ruben’s (1999) model. Mountain activities,particularly those involving positions of exposure, clearly offersuch potential.
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