Its not quite as simple as that!
Sorry to say, yes you can pitch the highest bid for phrases and gain some great positions and traffic. You could set up a Google Adword Account and Campaign in a matter of minutes, but without Google Adword Management, you will find often that not only will your budget get used up and not result in any sales or enquiries, but the traffic you do send via this method to your website, may be disappointed when they get there if the page they land on is not relevant to their search: they will simply click away and you will have lost budget and a potential customer.
In addition, through effective Google Adword Management, not only will your campaigns become more effective in driving relevant targeted traffic to your website, the amount you bid for with your desired phrases may be less than your competition and in many instances your ad will appear higher in the Google search result even though you are bidding less than your competitor for a phrase!
Its not quite as simple as that!
Sorry to say, yes you can pitch the highest bid for phrases and gain some great positions and traffic. You could set up a Google Adword Account and Campaign in a matter of minutes, but without Google Adword Management, you will find often that not only will your budget get used up and not result in any sales or enquiries, but the traffic you do send via this method to your website, may be disappointed when they get there if the page they land on is not relevant to their search: they will simply click away and you will have lost budget and a potential customer.
In addition, through effective Google Adword Management, not only will your campaigns become more effective in driving relevant targeted traffic to your website, the amount you bid for with your desired phrases may be less than your competition and in many instances your ad will appear higher in the Google search result even though you are bidding less than your competitor for a phrase!
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