In conclusion, Factors affecting consumer behavior of using Facebook in Bangkok. The first reason that related with making decision to consume purpose of using Facebook. These reasons are cause of people who have limitation time and need to Information/Knowledge and Connection/Communication.
The result of Facebook components Benefits of using Facebook, Security of personal information, Ease of use of Facebook from customer who using Facebook is Entertainment and Other and the second Information/Knowledge and Connection/Communication. People are Connection by Smartphone/iPhone and the second Computer/Other. Like is the most doing much more than Print conversation/other. However, this conclusion is the part of consumer use Facebook, .