P1 Escape from daily routines in my country
P2 Needing to relax in a relaxing atmosphere
P3 Enjoying night life, drinking in pubs, bars
P4 Improving my health and wellness
P5 Seeking novelty and seeing new sights
P6 Seeing new and different culture
P7 Trying Thai food and cuisine
P8 To have a holiday in a safe country
P9 Seeking thrill and adventure doing outdoor activities
P10 Enhancement of family relationship, spending the time with family members
P11 A holiday in Thailand is a reward to myself
P12 Visiting rural area or new places my friends have never been to
P13 To tell other people back home about my experience in Thailand
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P14 To fulfill my dream of visiting Thailand
P15 Meeting and getting to know Thai people
P16 Indulging myself, doing things I want to do, buying things I want to buy
P17 Learning about the history and culture of Thailand
P18 To be on my own, to be proud of myself that I can travel overseas
P19 To be on my own, to be proud of myself that I can travel overseas
P20 Buying things I cannot find in my country or buying things cheaper
P21 Spiritual fulfillment by visiting sacred places, to make merit, or to make a wish for good luck
P22 To have a chance to start business or to discuss business matters