I can't really say how effective it is (at least not yet), but to those who are turned off by its 'stickiness', have you tried diluting it with distilled water? I find I don't have any problems with its texture (or color) when I do that. Also I've read in the past that it's a good idea to do that anyway since it has such a high concentration of copper peptides, and diluting it of course makes it last longe