Finally, according to Miller, non-integrated explicit product placement is commonly
regarded as sponsorship for TV programmes. In a non-integrated explicit product
placement, a brand or company name, or the benefits of the products, are excluded
from the content of the TV programme; instead, it will be announced on the sponsors’
name lists (Miller 2005, p. 741). For example, at the beginning of “If You Are the
One”, its host will normally say the sentence: “Welcome to our TV programme ‘If
You Are the One’ sponsored by the BBK music phone.” Another example can be seen
in the screen capture below.