The basic tenets of Institutional Theory are used in identifying the roles various institutions play in this process. The selected institutions include governments, CSR reporting organizations, and standards boards. These selected institutions are analyzed to gain an understanding of what role they currently play in the promotion and diffusion of CSR reporting, and to determine how that role is likely to continue. The institutions are also analyzed to determine the role promotion financial reporting to determine if that role can be mirrored to that of CSR reporting. Interviews with representatives of selected institutions are used for additional support.