They will probably deceive some consumers with this newer, more sweetly innocent name that does not bear the same controversial past as the word "aspartame." But I sincerely doubt they'll fool anyone even remotely aware of its dangers.
Aspartame can already be found in some 6,000 food products and beverages, and the list is about to get even longer, I'm sure, as Ajinomoto announced a global R&D alliance agreement with Kellogg Company[v] earlier this month.