The
consumers' concerns on the latter five factors (from total quality to
shelf life) declined with the increase of education. It may suggest
that consumers with higher education level may be less concerned
about these five factors when purchasing vegetables. Respondents
with the income level of “5001 to 20,000 RMB” were more concerned
about purchasing place than others. Additionally, respondents
in the highest income group cared less about the total
quality of vegetables than others. A significant difference indicated