Tobacco advertising in Australia
The Australian Government had supported the tobacco industry through preferential tariffs since 1901, and since 1955 more directly through a research body, the Central Tobacco Advisory Committee (CA 407). Adopting a staged approach, the Menzies government introduced a voluntary tobacco advertising code for television in 1966.
In 1971 the advertising code was strengthened and extended to radio. By this time both the UK and US had banned cigarette advertising on radio and television. In 1972 the McMahon government introduced mandatory health warnings for radio and television tobacco advertisements.