Curation Is Coming To Travel Listings
Travelers are overwhelmed by choices in booking online, while mobile is creating the need for
better curated experience in a small form factor. Booking providers can deliver well-targeted
information to travelers due to their mining and analysis of all kinds of data.
The growth of curation-centric startups like Top10.com, Room77, and HotelTonight is
symptomatic of what consumers are yearning for to navigate the clutter.
Curation mostly happens algorithmically, as HotelTonight does by displaying a handful of same-
day hotel deals in each market, and startup My Gola does for personalized and recommended
trips.
HomeAway turned to Andrew Harper, an expert in the luxury space, for a more manual curation,
and to launch an upscale site for vacation rentals, where travelers seeking vacation rentals can
skip wading through countless listings for one-bedrooms with a kitchenette that they wouldn’t
be interested in.
Expect a lot more intelligence to come into the listings business. It saves time and angst for
users, all with the goal of better conversion for the sellers