5. Let customers try it out. Tea bags were first used as giveaways so that people could sample tea without buying large tins, vastly improving the "trial-ability" of brewed tea, and eventually tea bags. Samples, giveaways and store demonstrations are tried-and-true techniques for risk-free experimentation. If you can't afford to give your product away, offer a tempting discount or "buy one get one" deal. Depending on your product and core customer, you can use sites like Gilt.com or Travel Zoo to make enticing offers.