“7to1 – Our Way Forward” will set the Lufthansa Group up for the c hallenges of the future
The future development of the Lufthansa Group is determined by the pillars of the Company strategy, to increase company value, generate profitable growth, play an active role in shaping the aviation industry and to achieve ever higher levels of customer satisfaction. Its combination of operating segments makes the Lufthansa Group a globally unique aviation group whose integrated value chain not only offers financial synergies but also gives it an edge over its competitors in terms of know-how.
The network airlines remain the core of the
The network airlines remain the core of the Lufthansa Group, but the companies outside the network airlines will contribute a growing share of revenue and earnings. The new Eurowings is creating an additional player in the low-cost segment, both for short-haul routes in Europe and long-haul leisure travel routes. The service companies remain a strategic competitive advantage for the Lufthansa Group, and if their margins stay stable, they will continue to grow. Their strong market position provides a natural hedge against the pressures exerted on the network and point-to-point airlines by the growth of their competitors.