QR CODE USE OUTSIDE OF LIBRARIES
Cost-effectiveness is a compelling reason for incorporating the use of QR code technology into the framework of a marketing campaign, whether it is used for increasing awareness and access to library resources or allowing a mobile-friendly connection and the potential of purchasing power to a business, brand, or corporation. Recent trends reveal rapid rates of growth and expansion in North America’s mobile commerce industry and the need to adopt an advertising niche for the inclusion of QR codes. Mobio Identity Systems, Inc. released a report in February 2011 showing that the number of QR codes being scanned has increased exponentially. QR codes are being widely used and offer quick solutions formulated with mobile device motility right at your fingertips.