The world’s largest democracy and second most populous country emerged as a major power in the 1990s. It is militarily strong , has major cultural influence and is a fast-growing and powerful economy .In January 2011,India assumed a non-permanent seat in the UN Security Council for the 2011-2012 term. The India media is facing a credibility crisis that it needs to deal with seriously. A number of controversies including the Press Council of India’s report on paid news, the Nira Radia controversy,and number of other instances have cast a lot of doubt on the credibility of the news media . A media that,for the most part, performed credibly during the independence , post-independence,emergency and pre-liberalisation phases now needs to urgently address accusations that it has become,for the most part,just like any other business and is interested only in ratings and profits , even at the expense of the truth. If the Indian media needs to retain