Five main sections are subsequently presented. The first is entitled The Event Perspective; it starts with a typology of
what constitutes the ‘planned events’ sector (Fig. 1). ‘Event management’ as a profession is defined, and ‘event studies’ is
discussed as an emerging academic field. In the second section, The Tourism Perspective, ‘event tourism’ is defined
from both a demand and supply perspective, then its goals are examined. Fig. 2 is presented to illustrate the interrelationships between events and tourism. A number of event tourism career paths are identified (Fig. 3), then within
a discussion of the destination perspective an event portfolio model is examined (Fig. 4). This strategic approach can help
shape evaluation, planning, and policy for events.