Zoltan and McKercher (2015) used
destination cards with an embedded chip to analyse their patterns
of usage in the Canton of Ticino Switzerland. This approach enabled
the authors to cluster tourists based on their spatial behaviour and
preferred activities. The knowledge thus gained about connected
places and activities can be used for better destination management
and marketing (Zoltan & McKercher, 2015). The importance
of identifying connected places based on tourists' actual behaviour
and bundling them together as a destination for marketing and
management purposes has been noted in other studies (Huang &
Wu, 2012; Hwang & Fesenmaier, 2003; Hwang, Gretzel, &
Fesenmaier, 2006; Lew & McKercher, 2006).