Although one might think that making a blouse starts with a bolt of cloth, it really begins with a bolt of inspiration. Zara's young designers and store managers constantly scan the fashion world, celebrity trendsetters, and Zara's own sales data for ideas and insights into customers' desires. Like young people everywhere, Zara's designers go to concerts, party in nightclubs, people-watch, and talk with everyone they know. In the fast-paced world of fashion, speed wins. At Zara, speed means spotting trends quickly, crafting designs quickly, making clothes quickly, and getting them into stores quickly.