Significant differences existed among social dimension and Income level of the respondents. According to the results of the Turkey‟s W multiple comparison analysis, significant differences existed among the groups of Less than Rs.30, 000, More than Rs.30, 000 and Dependent. This shows that dependents are more influenced by the social factor. However they are influenced by the reference group these groups include aspiration groups,groups that a person desires to belong to a fans and the friends they motive to buy cosmetics in different brands .when they are moving to shops salesperson plays a major role in buying decision they may be very active to show attractive brands with different colors and the advertisement which the young people see from different medias once they are seeing from different media they also attracted to be like that same in using different cosmetics ,these have strong influence in buying decision.