Secondly, as this part I will show and compare how different of they material. Emily Myers created her packaging for wrapping a product by design a pattern first and printed it out on a paper she also applied the typography on the pattern design as an old newspaper. Moreover, this pattern can concern with the heritage and experience of Young’s Seafood shop perfectly. While Maja Szczypek design her packaging in a different way. The structure of her packaging made from cutting hay and put in the heat-pressing process to build a shape for support a product. In the point of her view she thing hay is natural and renewable material also the customer can get the natural smell from the packaging as well.