Although this article has suggested that the current (and emerging) media environment is
qualitatively different from the one around which the familiar policy and regulatory frameworks
have been built, it is not being suggested that this is a situation in which the new is pushing out or
replacing the old. Whilst there are disruptive technologies in play – enabled by broadband – there
remains a more fluid scenario. The new does not replace the old – at least not yet – but it may
displace it, obliging the old to adapt and accommodate to the new. One can see this in the way that,
for example, the print media have adapted to the emergence of the online environment (albeit that
they may not yet have developed the business model to support this).