To further reduce costs, Samsonite cut out some lines of business that didn't
make much sense in a falling travel market. CVC's goal was to push Samsonite more aggressively into Asia, where a growing middle class loves to travel. As a result of this push and a global recovery in the travel industry, Samsonite saw a 45 percent increase in sales in Asia during 2010, which accounted for 42 percent of its group profits.