. Employees should also be credible and trustworthy and understand the guest‟s needs. The employee‟s ability to adjust service to meet the needs of the guest, is of increasing importance.Katarra, Weheba and El-Said (2008) conclude from their studies that employees in the hospitality industry can be seen as a foundation of competitive advantage, as employee behaviour has a direct influence on the customer satisfaction. Ghobadian (1994) sees Parasuraman‟s ideas as providing a very useful framework for addressing very broad organisational quality issues. The identification of a guest‟s service requirements is the key element to enable one to deliver “top-notch” service.