What? Pay a personal-branding consultant 10000 to help develop my personal brand? Some high-end job hunters feel the need for "expert" advice in this area. They note that in today's crowded job market it is getting harder to stand out from the crowd. These job seekers are taking a page from the marketing plans developed by Harley-Davidson motorcycle, Apple computers, Craftsman tools, and numerous other products and services.
Some brands have cultivated a cult following. BMW motorcycles have a loyal following of riders who feel these bikes are superior in quality, performance, and design. A brand is more than a product. The best brands have achieve brand personality, a specific mix of human traits that build an emotional connection with the consumer.