In the evaluation stage, the consumer forms preferences among the brands in the choice set and
may also form an intention to buy the most preferred brand. In executing a purchase intention, the
consumer may make up to five subdecisions: brand (brand A), dealer (dealer 2), quantity (one
computer), timing (weekend), and payment method (credit card).
In the evaluation stage, the consumer forms preferences among the brands in the choice set andmay also form an intention to buy the most preferred brand. In executing a purchase intention, theconsumer may make up to five subdecisions: brand (brand A), dealer (dealer 2), quantity (onecomputer), timing (weekend), and payment method (credit card).
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