Impulse buying may prompt a number of negative experiences, as evidenced by Rook (1987). Indeed, the more impulsive a buyer is, the more rushed a purchase decision tends to be, with buyers failng to consider the consequences of such a
spontaneous purchase and focusing solely on the immediate pleasure of the purchase, but not on the objective outcome thereof (Dawson and Kim, 2009). We therefore feel that impulsiveness, which evidences a failure to reflect on the decision process, will negatively affect subsequent evaluation of the purchase in terms of satisfaction