Porter's five forces
McDonald’s position as the global leader in the fast food restaurant market is partly a result of the firm’s effectiveness in responding to the Five Forces in its industry environment. Porter’s Five Forces analysis model identifies the most relevant external factors that influence business organizations. In McDonald’s Five Forces analysis, the focus is on the fast food restaurant industry. The environment of this industry interacts with McDonald’s to affect the firm’s potential and success. Nonetheless, its current global success indicates that McDonald’s remains effective in addressing these five forces and in overcoming related issues.