These approaches can be complementary and adjusted to suit the strategic priorities of destinations and relevant industry sectors. The research has provided insights into the impacts of business motivations on SMTE information seeking and consumption. Although this is likely to be valuable to those involved in providing assistance to operators and more particularly to government agencies charged with supporting SMTEs, it has also raised a number of questions. These questions fall into two broad categories. First, a series of operational questions has arisen about the efficiency of developing relatively discrete streams of information targeted at each of the two sub-groups: how will these programmes and resources be most effectively promoted, will selfidentification and selection become a precursor to participating in activities, and to what extent can these agencies afford to develop ‘customized’ resources for different SMTE groupings? The second question involves the more challenging issue of how and why the different perspectives have arisen: to what extent such perspectives are fixed and the associated industry consequences.