Finally, in quadrant IV Dogs have low relative market share position and compete in a slow or no market growth industry. This divisional are weak into internal and external position and often liquidated, divested or trimmed down the retrenchment. Retrenchment can be best strategy to pursue because many dogs bounced back, after strenuous asset and cost reduction, to become viable, profitable divisions. In contrast, the highest scored is 3.5, and it determinant that relative share position is HIGH.