In a follow-up experiment, thirst-related subliminal primes increased preferences for a drink that was advertised as thirst-quenching (“SuperQuencher”) over a drink that was advertised as energizing (“PowerPro”), but only when the participants were already thirsty. Hence, subliminal priming by itself does not increase persuasion, but subliminal priming together with an already accessible prime-related goal can increase persuasion in controlled laboratory conditions.