My view is that the wrapping of the bts does not help us in brand building and recognition and since we shall start measuring it from November - I am positive I am right !
However there are many other things we could do with BtS and MrT in general although they for more P&C in terms of target customers than LIFE.
I suggest we have a meeting the week after next
Before that meeting, I would like you to "fix" your spreadsheet in a way it is presentable and easy to understand (for instance it's best practice to at least format the numbers so that I can read them)
I leave to you and k. Now to schedule that meeting