Perfect your pitch. There are three keys to a perfect pitch: First, customize your introduction. You need to demonstrate to your audience you care enough to personalize your pitch. Second, sell your dream for your product by explaining how it can change lives. Stop using industry jargon and explain the benefits of owning your product. Third, use the 10-20-30 rules for slides on your presentation: 10 slides, 20 minutes and 30-sized font.