Lifewin is an online survey network consisting of 50,000 members in Taiwan. This research employed online, stratified sampling and sent the questionnaire to 1200 Lifewin members including 600 in the north, 300 in the middle, and 300 in the south of Taiwan. A total of 390 members (who had reserved a room from a hotel website in the last 12 months) replied and the response rate was 32.5%. After deleting samples with questionable responses (e.g., participants answered “Strongly Disagree” or “Strongly Agree” to all questions appeared in the