According to Interbrand's "Best Global Brands 2015" report, the Samsung brand rose to 7th place with a 15 percent brand growth since 2013, twice that of most of the top 100. It reached the top 10 in 2012, having first entering the top 20 in 2009. Samsung Electronics is recognized for its outstanding management, global growth in brand value through marketing initiatives and continued market leadership. Samsung also ranked 2nd in global strategic consulting firm Boston Consulting Group's (BCG) report, "The Most Innovative Companies 2013.