In strategic industrial fields, emerging technologies are evolving into strategic enabling technologies for next
generation products and services (IPS2). To this end a new approach to market knowledge capture needs
early impact assessment of costs and value benefits considering the broad variety of factors of sustainability
in medium-long term. This paper presents the framework for new IPS2 and a new methodology for
Sensitivity Cost-Benefit Analysis (SCBA). SCBA aims to evaluate new IPS2, based on RTD potential,
applying the AHP (Analytic Hierarchy Process) technique. The evaluation results support stakeholders in
market knowledge capture about new IPS2 based on new enabling technologies.