On July 18, 1996, Albert J. Dunlap was named CEO of Sunbeam Corporation, a troubled maker of a small appliance and other household products. The company's stock price surged 50 percent over two days after the appointment was announced. Investors expected Dunlap would pursue a slash-and burn make over similar to those he had employed at other ailing companies----divest fringe businesses, cut jobs, improve operating efficiency, boost profits sell the company at tidy profit for shareholders, cash in his own stock option and then move on to tackle his next challenge. Only month before, Dunlap had become$100 million richer by turning Scott Paper Company around and then cutting a deal to sell Scott to Kimberly Clark at a price very favorable to Scott shareholders.