This study examines the impact of advertising and
the relationship between the advertising and pricing. It also
determines the level of consumers online purchasing of AirAsia
e-ticketing among students of Asia Pacific University (APU) in
Malaysia. The factors which are mainly investigated are the
advertisements, pricing strategies and e-purchase of AirAsia
tickets. Many of us believe that advertisements are deceptive
whether it is in online or offline form. However, in fact, it still
influences the consumers to purchase. This research provides
the in-depth understanding of how AirAsia applies factors
such as “Advertising and elements in advertising like splendid
pricing strategies” to impact the purchase decisions. A
quantitative approach of using questionnaire was chosen for
data collection.