The acceptance and use of IT systems has been the subject ofmuch research, and in recent years several theories that offer newinsights have emerged at both the individual and organizationallevels, focused on a country or a set of countries (Im, Hong & Kang,2011). Each of the several models that have been proposed in theliterature has the same dependent variable, use or intention to use,but with various antecedents to understand acceptance of technol-ogy.