Impacts of Legal Factors on Starbucks
Starbucks must ensure that it does not violate any laws and regulations in the home market and countries from where they buy raw materials.
It should also stay alert about introduction of caffeine production and consumption related policies and regulations by health authorities.
Others factors that might affect the company are:
Introduction of stricter customs and trade regulations
Licensing regulations related to the industry.
The PESTLE analysis above proves that Starbucks has a quite stable external environment. The key reason behind this might be because it operates in the Food and Beverages industry. This means consumers might reduce consumption partially but will not stop buying completely.
So, as recession is the most important factor, Starbucks has to lower costs and increase the value. This way it can retain its consumer base and also gain consumer loyalty.