abstract
purpose the article seeks to study consumer evaluation of the health benefits of a health-tromoting destination.Heaith-promerting destinations often attempt to scientifically prove heath benefits. it is suggested that healty destinations should instead attempt to reflect consumers preconceived heaith beliefs rather than refrom them The aim is to test the applicability of the expectation-disconfirmation theroy to health promoting destinations and to offer recommendations for place marketing of destinations which are positioned as proving health benefits.