Advertising
- Advertising is how venue encourage people to buy their
products, services.
- Showing the good rather than bad of their products or
services
- An advertising design blends psychology, marketing and
creativity into a seamless presentation.
- Identifying the most appropriate market segments to target
the advertising
- Choosing the best possible media
- Projecting the right message in the adverts getting the timing of the advertisements right
- Tracking the effectiveness of the advertising (checking to see how many people can recall the advert and its message)