t is the whole of subjective and perceptive phenomena that customers create in their minds about a brand (Dobni & Zinkhan, 1990). Brand image forms the image of a “personality” or product users for a product (Meenaghan, 1995). In order for the consumer to have a brand image, they don’t have to buy a product or a service, that is, have an experience. Brand image can be formed as a result of the impressions consumers obtain