Also, according to U.S. Coffee Shop Market report, the driving factors of consumer demand are quality and convenience. Along these lines, the report found the following beliefs and habits among coffee consumers: 58 percent of respondents who regularly buy coffee at a coffee shop said coffee shops offer better-quality coffee. only 33 percent of all respondent, however, said they think coffee shops set better coffee than those of their competitors, and only 37 percent of consumers who purchase their coffee at cofee shops instead of brewing it all home nomall go to the closest one.