Lastly, results from one-way ANOVA, in order to investigate whether different attributes of ICT’s innovative service applications have significant different effects on the constructs of the framework,
imply that no particular industries and no particular ICT applications outperform to enhance customer’s brand image, increase customer value, and invoke customer’s purchase intention (as in Table 5). Further, none of one ICT’s service/technology could best deliver the concepts of service innovation, perceived usefulness, and perceived ease of use.