Product Positioning Customers would most likely see this product as a more affordable, more stylish, and easier to use than the competition. Google Glass has received more attention in comparison with its competitors, 9 and it has not even been released to the public. Google Glass is seen as great solution to problems such as deafness, communication issues, and navigation. Google Glass poses a solution for deafness it can display a person’s speech on the screen in text, while comparable products just make noises louder. This means the deaf would shave the ability to communicate easily. Consumers may prefer Google Glass to other translation tools because it translates text and voice automatically onto the screen. Making it is easier to use than other translation services, which usually require the user to type the text into a device which then translates it into another language. People would prefer Google Glass when navigating to other products like a GPS because it shows exactly where they need to go in real time directly in front of their face, instead of other products which usually are on a small device in the car.