First, a level strategy in core competencies of Accor hotel in operational excellence part, the world leader of Accor service, they create new high-value by increasing personalized service, such as a gift or reward for employees and social benefit by government. A good innovation of company made life with comfort. All goods and service of Accor is now brought under similar ticket umbrella brand universally known in red ball symbol. Accor provide tangible service to employees improve well-being and motivation.