2.1. E-commerce
In the last decade, the Internet has evolved into a formidable tool, having a major impact regarding all the aspects
of life. Every half year occur changes so important that it is impossible to predict where it will be in the next 10
years. Currently, we are all involved in a revolution that takes place in trade and telecommunications. The large
companies of the century will have the origins in this decade.[4]
It should be taken into consideration the ways to help the consumers before, during and after a purchase. This
would ensure that the products and services of the company are sold. This topic is discussed in detail in the next
chapter.
The e-commerce sites that work well on the Internet fall into two distinct and opposite categories. One category
includes companies like Amazon, who succeed through diversification and expansion into other product categories
with a big market. The other category includes companies which achieves their goals by narrowing the online niche
marketing.[5]
Order Processing
Your own site allows adding HTML forms. They are used for visual layout and assembly issues of an order form,
but it do not determine the form to work. In other words, HTML allows you to design a box for entering credit card
details, but it can not actually process those details. For this you need to install what is commonly called the
“shopping cart system”. Through this system, control information is calculated and passed between the server and
the client web browser.
There are three main ways to add shopping cart system on your site. Buy the program, use a specific service or
install it via an ISP. Many companies decide that the last option is the easiest. In most cases, shopping cart software
is already installed on the ISP server. They also tend to offer the most competitive prices. The other two options
(purchasing the program an using a shopping cart service) are analyzed in detail below.
Becoming an online dealer
The status of an online dealer must be acquired. Credit card companies such as Visa MasterCard, Maestro,
Discover or American Express requires the condition to perform certain operations. These operations include the
acceptance and processing of orders paid by credit cards. Most online purchasers products expect to purchase using
a credit card transaction. Therefore, trader status is absolutely vital ro e-commerce websites. To achieve the status of
trader you have several options: